Show to viewer: Ooo, set me up on a blind date with your friend!
Meg James of the LA times says in Newsday.com's FANDEMONIUM that super fans are the best marketers these days, along the lines of "Ooooo, you've GOT to see that show." Hasn't that always been the way?
Marketing "geniuses" are building on the "Everyone has some dirty laundry" Desperate Housewives dry cleaning bags from last year, with java sleeves, mirrors in nightclubs, dollar bills with Geena Davis's image (!!!).
Labels: Originally published
... Scribbled by Bill T ... 10/05/2005 03:23:00 PM ...
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