Raw, but c*nsored blabbing and blogging of a young journalista
and local news producer in Southern New England.
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Wednesday, November 24, 2004

Sweeps discoveries

TV people should all know all about the Nielsens. Like this: Sweep Dates for current Season

Did you know sweeps periods are going on all the bloody time? There's a sweeps period happening SOMEWHERE every month. The typical sweeps periods are February, May, July, and November. Certain markets have extra ones, apparently, in other months; reading the list linked above shows some sweeps periods cover around 20 markets only, and some only do "LPMs," or Local People Meter markets. Boston is one of these.

Oooh, check out the top 10 weekly show lists.

Also note how Nielsen had problems launching the Local People Meters.

Labels: Originally published

... Scribbled by Bill T ... 11/24/2004 07:52:00 AM ... Email this entry ...
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