Raw, but c*nsored blabbing and blogging of a young journalista
and local news producer in Southern New England.
email topstorylive % at # gmail + dot = com

Saturday, July 24, 2004

Who watches my show? (and who's NOT watching "Ali and Jack")

Or any other television show for that matter.

The way to tell, apparently, is by looking at what is advertised on the show. This theory is echoed in a New York Times article on where the Kerry and Bush campaigns are sticking TV ads. (Sorry if you don't have an NYT online registration. I'll try to highlight the best of Rutenberg's bits.)

Rutenberg's lead:
Bush buys time on shows for men, "JAG," "Law & Order," "Cops," "NYPD Blue."
Kerry buys time on shows for younger men, women and minorities, "The Parkers," "Judge Judy," "Living it Up! with Ali and Jack," and "Late Show with David Letterman."

But what is the strategy of either campaign's ad buyers? I don't think Rutenberg goes into this too much. Should one buy a few ads on expensive shows that will get specific wanted demos, or a lot of ads on cheaper shows that will get a broader range of demos?

I dare say that certain of the shows mentioned above have a) lower ratings and therefore b) lower audiences and therefore c) lower ad costs. I have no evidence of this but I would be willing to bet that it would cost someone more to buy an ad on "Law & Order" than it would "Ali and Jack."

I base this partially on the rumor (don't know what else to call it, it's just common knowledge amongst myself) that "Ali and Jack" is/are being canceled because of low ratings. Just like Wayne Brady and Sharon Osbourne (and Oprah chum Iyanla [Vanzant] before them). (TheCableBox.net's forum features dish on "Ali and Jack"'s cancellation.)

Labels: Originally published

... Scribbled by Bill T ... 7/24/2004 01:12:00 PM ... Email this entry ...
...
..........