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and local news producer in Southern New England.
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Tuesday, February 01, 2005

More product placement

The New York Times ... Advertising: Seeking the Key to the Carson Ad Mystique dishes how Johnny Carson did really well at selling. It goes on to say:

"For instance, in the third-season premiere of 'The Apprentice' on NBC last Thursday, Burger King ran a humorous commercial that served two purposes.

The spot, by Crispin Porter & Bogusky in Miami, echoed the format of the series and also told viewers that the sandwich created by the winning team during the episode would be on sale at Burger King stores the next day.

And during the Jan. 9 episode of 'Desperate Housewives' on ABC, the Buick LaCrosse became a central element of a plotline featuring the character Gabrielle Solis as she reluctantly worked as a model at a local mall's auto show."

Labels: Originally published

... Scribbled by Bill T ... 2/01/2005 07:51:00 PM ... Email this entry ...
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